Beyond ‘Let’s Talk About Death’ Campaign Wins Drum Award 0

Beyond win Drum Out of Home Awards

Season’s greetings!

Celebrations are underway at the Beyond office this week, as we’ve been given an early Christmas present: a prestigious marketing award!

Our summer ‘Let’s Talk About Death’ campaign has won the Drum Creative Out of Home Award in the ‘Viral’ category, with the judges praising our success in driving a conversation about death against the odds.

Let’s talk about death…

Released mid-July, our ‘Let’s Talk About Death’ campaign used a little black humour to break through the silence that surrounds anything death-related. You can check out all of the ads here.

Rejected by TFL, the ‘Let’s Talk About Death’ campaign found new life on social media. The ‘banned’ ads were then quickly picked up by press across the world. We appeared in print, on TV and on the radio, sparking an energetic debate about whether and how we should talk about funeral services.

As we’ve said before, we couldn’t be more delighted with the results of this campaign. We strongly believe that to drive positive change in this industry – whether that be price transparency, or a better approach to after life services overall – we as a society need to be talking about death.

This campaign achieved that. And, as an added bonus, thousands of people have created their will online with us for free, raising several hundred thousand pounds for charity through legacy gifts.

Beyond win Drum Out of Home Award 2018Our CEO, Ian Strang, has this to say:

“When something is taboo, as with death, it creates an environment where bad actors can operate. And our fear of engaging on the subject – creating that shared code of silence – allows predators to rip us off. We pay too much for funerals, funeral plans and wills because we don’t feel able to shop around.

“Following the controversy, we were overwhelmed by the support we received from the public and this award gives a further stamp of approval from the advertising industry to our campaign.”

Thank you for your support

As gratifying as awards are, the most rewarding outcome from this campaign has been the support we’ve received both from those in the industry and the general public.

We’ve heard from independent funeral directors, who appreciated that only by breaking the silence around funerals could we advocate for those in this industry who offer the best value and service to their customers.

We’ve also heard from non-profits – those who campaign for the same fairness and transparency we aim to provide.

And we’ve heard from bereaved people themselves, who stood up for us and fought for their right to know that services like ours exist. This support has meant the world to us.

In the end, 76% of those who saw our ads agreed that they didn’t deserve to be hidden away: that a conversation about death is a conversation worth having. To all those people, thank you. And let’s keep that conversation going.

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Launch of Children’s Funeral Fund Promises Help for Bereaved Parents 0

Children’s Funeral Fund

The launch of the Children’s Funeral Fund was announced this week, over a year since then-Prime Minister Theresa May approved it. The Fund offers bereaved parents much-needed help with cremation, burial and coffin costs.

The Children’s Funeral Fund comes as a result of a lengthy cross-party campaign led by Labour MP Carolyn Harris, whose son Martin died tragically at the age of 8. Harris’ tireless campaigning has already led to success in Wales, with England following suit now.

 

Who does the Children’s Funeral Fund help?

The Children’s Funeral Fund offers financial support to parents who have lost a child under the age of 18. The Fund also supports parents who lose a child in the late stages of pregnancy, after 24 weeks.

 

What does the Children’s Funeral Fund cover?

The Fund will cover:

  • All cremation costs, including certificates
  • All burial fees, including grave digging 
  • Up to £300 towards the cost of a coffin

 

How do parents claim from the Fund?

The Children’s Funeral Fund is organised so that most parents won’t have to do more than they usually would to arrange their child’s funeral. Instead, funeral directors and staff at crematoria and cemeteries will simply apply to the Fund for payment for their services.

Families who choose to arrange the funeral themselves, without the help of a funeral director, will also be able to apply to the Children’s Funeral Fund on their own behalf.

If you are a funeral professional and you’d like to find out more about how exactly to claim from the Children’s Funeral Fund on behalf of a family, click here.

 

What doesn’t the Children’s Funeral Fund cover?

Most funeral directors waive their professional fees when caring for a child who has died. Now, with the coffin,cremation and burial fees also taken care of, the cost of a funeral is almost completely covered. Parents will only have to pay for a few third party services, such as flowers and a venue for the wake.

 

Is other help available?

For parents who need financial help with the remaining costs, it’s useful to know that they will still be able to apply for the Funeral Expenses Payment. This is a type of government grant available to pay for a funeral if the family is on certain qualifying benefits. You can find out more about the Funeral Expenses Payment and other forms of financial support here.

Are you a bereaved parent, or a funeral professional? Share your thoughts about the new Children’s Funeral Fund here.

Bereaved Families to Receive Funeral Expenses Payment Sooner 0

Family holds up piggy bank spilling out coins

Families in need of help with funeral costs will now receive it much sooner. The welcome move comes as a result of a change in the way the Funeral Expenses Payment is handled.

The Funeral Expenses Payment helps bereaved families on certain benefits pay for a funeral with a one-off grant. The average payment is around £1,500.

Previously, families had to have a date set for the funeral in order to apply. Now, they can simply give an approximate date, so long as the other details needed for the claim are all present and correct.

The change is expected to make getting help with funeral costs much swifter and less stressful for the 800 people a week who make a Funeral Expenses Claim.

DWP Minister Will Quince said:

These important changes will make the very difficult time of planning a funeral or cremation that bit easier for bereaved families. Helping families access Funeral Expenses Payments sooner and more quickly means they can focus on the much more important task of arranging a proper send-off for their loved one.

This update follows on from another important update to the Funeral Expenses Payment, which removed the need to submit a final invoice from a funeral director to make a claim. Instead, families can use the initial contract with the funeral director to act as proof of the funeral’s cost. This means that it’s now possible to apply for and receive a grant before the funeral takes place.

Together, the two updates are welcome news for bereaved families in need and for the funeral professionals who support them.

To find out more about the help available for funeral costs, take a look at our guide here.