Censored to Celebrated: Funeral Ads Banned by TFL Win Big at Prestigious Awards 0

• Burial costs up 20% nationwide in just three years
• Cremation fees see 17.6% increase over same period
• Prices of other goods have only risen 7.67% in that time

The spiralling cost of dying is rising twice as fast as the cost of living, funeral services comparison site Beyond reveals today, as funeral prices surge ahead of inflation.

While the cost of living has increased by a cumulative 7.67% since 2015, the average price of burials has risen by 19.9% – almost three times as much. The national average price of a burial plot is now an eye-watering £1,838.

It is a similar story in the cremation market, where fees are up by 17.6% over the past three years. With cremations now accounting for close to 80% of all funerals in the UK, and with close to half a million deaths each year, this is big business. The average price for a cremation is now £784, with some crematoriums charging as much as £1,070.

How average funeral prices have continued to rise:

It has never been more expensive to die, with funerals commonly now reaching £5,000 or more once all additional costs such as cars, coffins and admin fees are included. Beyond’s research raises concerns that a lack of competition is driving prices higher.

Private funeral services firm Dignity run 19 of the 20 most expensive crematoriums in the country, with a direct correlation between an absence of competition and the ability to impose higher prices on grieving relatives with no other options.

Unsurprisingly, London is home to the UK’s most expensive cemeteries with land prices in the capital at a premium for both property and burials. However, it is Wales and the South West that have seen the sharpest hikes in the last 12 months, each with 12% increases for average burial prices in just a year.

James Dunn, co-founder of Beyond, comments:

“The numbers of people dying each year is fairly predictable to it’s staggering to see the cost of dying race ahead of the cost of living by such a margin.

“Funeral prices in this country are not something that we particularly enjoy talking about and that means awareness of the relative value presented by providers is low.

“Providers are going unchallenged and consumers are not being well-served by the market, which lacks a great deal of competition. The Government has to get a grip on this escalating costs.”

• Lack of competition in certain areas allows providers to charge grieving families far more than national average
• Crematoriums charge more the further they are from their nearest rival on average
• Big savings on offer in densely populated areas but those in remote regions most vulnerable to higher prices

Grieving relatives are being burned by cremation costs that are 36.5% above the national average in areas where there is no competition, funeral services comparison site Beyond reveals today.

The average national cremation price has now risen to £784 but some crematoriums are charging up to £300 more than that.

The UK’s ten most expensive are all charging £1,070 and Beyond says it is no coincidence that they are on average 14.4 miles from their nearest rival, creating a monopoly as families balk at travelling long distances to lay their loved ones to rest.

The research comes after the Competition and Markets Authority (CMA) last week announced a review into the spiralling costs of funerals.

A clear nationwide trend reveals how proximity of competition keeps prices lower while distance increases the average cremation costs considerably.

Beyond’s study shows the tipping point for the crematorium monopoly effect is 7.5 miles. If a crematorium is further than 7.5 miles away from its nearest competitor, the average price it charges rises significantly.

The average price at a crematorium less than 7.5 miles from its nearest competitor is £757 which rises to £810 for those further than 7.5 miles away and £830 for those beyond 15 miles.

Cremations now account for close to 80% of all funerals, making it big business for the nation’s crematoriums. The CMA will seek to ensure that consumers are not being exploited, particularly at such a vulnerable and emotional time.

Of the 20 priciest crematoriums in the country, all but one (Parkgrove) are owned by private funeral services firm Dignity, while only one (Beckenham) sits within the 7.5 mile radius, showing how distance from competition can add a significant premium to cremation prices.

UK’s most expensive crematoriums

London, the most densely populated part of the country, reinforces the trend, with a greater amount of competition forcing cremation prices down in the capital. South West Middlesex Crematorium in Feltham, for example, has the lowest charges of anywhere in the UK at £515, and is within five miles of its nearest competitor.

Beyond says that there are exceptions to the trend but these only demonstrate that some prices are being artificially inflated, because not all crematoriums feel the need to take advantage of an effective monopoly by increasing prices well above the national average.

Aberdeen’s crematorium, for instance, is more than 42 miles from a rival – the fourth biggest distance in the country – yet it only charges £693 per cremation, 12% below the national average of £784.

The crematorium monopoly is not unique to the private sector. Inverness is the most remote crematorium in the country, 51 miles away from any other, and charges £904 – the fifth most of any public provider.

The average price of the top five public crematoriums is £927 while the average distance from a competitor is 24 miles – showing that councils are not immune from cashing in on their advantage either.

UK’s most expensive public crematoriums

James Dunn, co-founder of Beyond, comments:

“For far too long, not enough has been done about spiralling cremation costs. Mourners are being exploited and it’s fantastic news that the CMA has launched its probe into this sector.

“In everyday life it can pay to shop around for a better deal. In death, however, it’s not always possible to go elsewhere and consumers need to be protected when providers can essentially charge what they like.

“Prices should not be allowed to spiral out of control in areas where there is no competition. No provider should be able to cash in on grief in this way.”