At Beyond, we have been building a consumer brand for after life services since 2015.
Our mission is to overhaul a sector which has been left behind by digital progress, where the consumer has been disenfranchised of any power, choice or equity by market forces, and incumbent players desperate to maintain the status quo.
We believe that showing easily comparable online pricing for funerals is crucial to making the market fair for consumers and we’re proud that in the last 4 years, we’ve helped over 40% of funeral directors do so, (some unwillingly) on our price comparison website (PCW).
But 40% isn’t enough.
Where we can, we give back. Our digital will service was free for over a year, resulting in thousands of low-income users making wills and leaving legacy gifts to charities.
And in that vein, I am pleased to announce that today we are making our PCW entirely free for funeral directors (it has always been free for consumers).
- All funeral directors can now maintain a profile and pricing on Beyond at no cost.
- We will not rank any price-transparent funeral director over another. Pari Passu.
- All website and phone enquiries will go through to the funeral director.
- Our other services for funeral directors such as online obituaries and financing remain free
By providing this pro bono service, we hope to encourage the remaining 800 Dignity PLC, 1,000 Coop, 200 Funeral Partners and 2,000 independent funeral branches, who don’t currently show easily comparable pricing online, to take that positive step.
We urge them to take control of their profiles, to enter their pricing, edit their own business descriptions, and stand alongside the growing minority who are leading the industry away from obfuscation towards price transparency.
There’s really no legitimate reason not to.
Beyond (Founder & CEO)